ONLINE BSb DEGREE
Programmatic Accreditation: Accreditation Council for Business Schools and Programs (ACBSP)
ONLINE BSb DEGREE
Programmatic Accreditation: Accreditation Council for Business Schools and Programs (ACBSP)
Programmatic Accreditation: Accreditation Council for Business Schools and Programs (ACBSP)
Approximate Program Length
Cost per Credit
Online & campus
Start when you're ready
Register by: May 10, 2023
You’ll need 120 credits to complete this Bachelor of Science in Business with a Marketing Certificate program. Your course schedule may vary based on transferable credits or credits earned through the University’s Prior Learning Assessment.
Here’s where you’ll pick up the bulk of your program-specific knowledge. By the time you finish these courses, you should have the confidence and skills needed in a business environment.
These courses lay the foundation for all our degree programs. Because communication, math and writing skills aren’t just universally applicable in business — they’re useful in daily life.
The leadership business analytics course you take in this portion of your program will enable you to earn a credential — a Marketing Certificate — in addition to your degree. Courses include MKT/421T, MKT/435, MKT/353, MKT/441, MKT/438, and MKT/498.
Elective courses allow you to learn about topics you’re interested in, whether they’re related to your degree or not. That means you’ll have a degree that’s unique to you and your education goals.
Here’s where you’ll pick up the bulk of your program-specific knowledge. By the time you finish these courses, you should have the confidence and skills needed in this field.
Select from a variety of courses that help lay the foundation for your degree program. Because communication, math and writing skills aren’t just universally applicable in the professional world — they’re useful in daily life.
Elective courses allow you to learn about topics you’re interested in. That means you’ll have a degree that’s unique to you and your education goals.
Each course shows which in-demand skills are covered — so you know when you'll have the opportunity to demonstrate the skills employers want.Learn more about skills-based learning
This course introduces students to the foundations of communication in a business setting. After completion of this course, students will be able to identify the types and purposes of various business documents; create messages using appropriate channels for delivery based on context, audience and purpose; understand the effect of technology, such as social media, on business communication; and identify ethical, cross-cultural, and multinational issues in business communication.
This course provides an overview of Business Information Systems. Students learn to apply Microsoft® Office tools including word processing, spreadsheet, and presentation software to accomplish business objectives. Other topics include uses of application software and the Internet for effective problem solving, exploration of relevant technologies for collaboration, and how information is used and shared to accomplish business goals.
This course prepares students to understand the influence that behavior has on leading and managing organizations. After completion of this course, students will be able to describe the role of a manager within an organization, summarize key concepts and terminology related to organizational behavior, explain the influence of leadership styles on individual performance, examine the roles and interaction of group and team members, describe the relationship between job fit, job satisfaction, and job performance, and the relationship between the human resource function and organizational development.
This course provides students with an overview of inclusive leadership practices used to effectively manage and motivate employees, with a focus on cultural awareness, workplace diversity, intercultural communication strategies, change management, employee development and empowerment, and performance improvement.
This course is an introduction to financial accounting with an emphasis on using financial data for decision making. The focus will be on the application of basic accounting concepts and principles in enterprise and small business transactions. Students will learn how to identify, measure and report economic events of an enterprise.
This course takes an in-depth look at the key areas of the balance sheet mostly reviewed by management for decision making. Students will apply analytical methods used by management to assess the financial statements, and discuss management challenges and possible solutions for improvements. Areas of focus include receivables, plant assets, bonds, stocks, dividends and the statement of cash flows.
In this course, students will examine primary business functions, economic systems, operational processes, and decision-making principles used to effectively manage business operations.
This course provides students with an overview of the legal, ethical, and related statutory and regulatory environment in which businesses, organizations, and individuals within them function. After completion of this course, students will be able to understand the general structure of the court systems in the United States, describe the alternative means of resolving disputes and their respective advantages and disadvantages, evaluate the frameworks for regulatory compliance and corporate social responsibility, examine the principle areas of business law, and understand intellectual property rights.
This course provides students with the basic theories, concepts, terminology, and uses of microeconomics. Students learn practical applications for microeconomics in their personal and professional lives through assimilation of fundamental concepts and analysis of actual economic events.
This course provides students with the basic theories, concepts, terminology, and uses of macroeconomics. Students learn practical applications for macroeconomics in their personal and professional lives through assimilation of fundamental concepts and analysis of actual economic events.
This course provides an overview of applied business research, statistical tools, and data analytics used to support strategic decision making. Students will examine methods used to frame business problems, conduct research, collect and evaluate data for validity and reliability, determine patterns and trends in performance, and effectively present conclusions.
This course introduces the student to the essential elements of finance for business. Emphasis is placed on financial management, financial markets, and the tools, techniques, and methodologies used in making financial decisions. Topics include: financial statement analysis, time value of money, financial markets and institutions, risk and return, financial planning, and international finance.
This course involves an analysis of the role of marketing within the organization. Other topics include analyzing consumer behavior, identifying marketing variables, creating marketing strategies, and describing challenges of international marketing issues.
The integrated business topics course examines strategic business management while integrating topics from previously completed business foundation coursework. By using real world examples, the students will demonstrate a comprehensive understanding of the undergraduate business curricula with a significant emphasis placed on the application of the student's previous coursework.
This course transitions students through the foundations of study at University of Phoenix. Students develop personal strategies for achieving educational goals and develop skills in critical thinking, collaboration, and communication.
This course provides an overview of the key components of comprehensive wellness. Based on a preventive model, the course will allow learners to explore choices that promote wellness with goals of living longer and better.
The course introduces theories and concepts in psychology that will foster academic success and provide students with opportunities to synthesize and apply that knowledge.
This course develops the reading, writing, and critical thinking skills that are essential for academic and life success.
Students learn how to think critically, focusing on developing the necessary tools and skills to analyze problems, make decisions, and formulate well-supported points of view on key academic, social, and professional issues.
This course extends practice in critical reading, writing, and thinking. Emphasis is given to developing an effective writing process that takes into account audience and rhetorical purpose.
This course introduces students to thinking about and working with numbers by examining the day-to-day and societal importance of money.
This course will introduce students to the scientific principles that are required to identify environmental phenomenon. Students will explore the composition and processes of Earth's lithosphere, atmosphere, hydrosphere, and biosphere to examine environmental impact and mitigation of environmental risk.
Students apply advanced quantitative reasoning skills to solve real-world problems. This course emphasizes modeling skills, statistical methods, and probability to create, analyze, and communicate solutions.
This applications-driven course prepares students to critically analyze and solve problems using quantitative reasoning. Students approach real-world scenarios using numerous reasoning skills and mathematical literacy to draw conclusions.
This course provides an applied approach to team building, collaboration, and conflict resolution. Students must understand and apply these concepts within academic and professional settings. Students develop structures, processes, and strategies to create and maintain effective teams. Gender, cultural, and individual considerations in team dynamics are also explored.
The course provides an introduction to the most prominent forms of media that influence and impact social, business, political, and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create rich environments for information sharing, entertainment, business, and social interaction in the United States and around the world.
This course is an introduction to the field of communication with emphasis on the history of communication study, concepts important to all areas of communication, the contexts in which communication occurs, and the issues that must be faced by students of communication. The course serves as an introduction to the strands of communication: interpersonal, small groups and teams, mass communication, organizational, intercultural, and rhetoric.
This is an introductory course in analyzing consumer and purchasing behaviors as basic considerations in the development of a marketing strategy. Family and cultural factors that influence consumer behavior are considered as they relate to the development of marketing programs. Consumer decision-making processes are examined to develop marketing communications strategies. Tools are developed to measure the effect of consumer behavior theory in effective marketing strategies.
This course presents an analysis of product and brand management as it relates to the goods and services life cycle from conception to purchase. Upon completion of this course, students will be prepared to design and implement successful product and brand development strategies that deliver value to consumers.
This course provides an introduction to the field of public relations. Areas covered are media relations; promotion; tools used in developing public relations and publicity, and improving customer satisfaction; relationship-building strategies; and ethics and public relations.
This course provides students with an in-depth study of Integrated Marketing Communications (IMC). Emphasis will be placed on the strategic roles and integration of marketing communication tools including advertising, public relations, sales, promotion, event management, media selection, and marketing management.
This course explores the critical role of human resources in achieving business results. The course will help students to have a solid understanding of the fundamentals of human resource management and its strategic relevance in business today. This course will provide students with a critical perspective on the development of human capital in the context of a unified system of attracting, retaining and developing talent that creates and supports the vision and values of the organization. Students will develop an understanding of the critical business implications for human resource professionals today.
This course will provide students with an overview of the role that business analytics has in the preparation and implementation of change management throughout a project. Students will examine the functions of change management to apply them to activities to meet the strategic and operational plans of an organization. Upon completion of this course, students will understand the importance of the integration of data and decision making on change processes and project management methodologies to implement changes throughout an organization. Focus will also be on managing change to ensure high performance, quality, and operational effectiveness.
This course provides an overview of the standard for project management, with a focus on project management principles and guidelines for strategic development, decision making, and problem solving. Students will examine contexts, factors, and functions related to value delivery, governance, project environments, and product management.
This course provides students with the skills and knowledge necessary for using innovative and creative thinking strategies to improve managerial decision making and problem solving. Emphasis is placed upon learning critical skills to identify and facilitate innovative behavior and collaboration within the organization that will increase sustainable business growth and strengthen abilities to respond to organizational changes and challenges. Course lectures, reading and projects span theory and practice and draw upon examples from multiple industry sectors.
This course provides an overview of negotiations in an organizational setting. Students learn negotiation processes and strategies, the role of stakeholder interests in negotiation, and how to apply these concepts to the workplace. Students also examine conflict management techniques and emerging negotiation trends in globalization and technology.
This course gives students the opportunity to integrate management concepts and practices to contemporary business strategies, while discussing the theories of strategic management. This course will focus on improving management decision-making and problem-solving skills. Students will create a strategic management plan. Special emphasis is placed on business ethics, sustainability, innovation, and the legal environment of business.
This course provides an overview of leadership theories, models, and principles. Students will gain insight into effective leadership attributes, leadership styles, organizational vision, corporate responsibility, and ethical practices.
In this course, students will examine practices used to engage, inspire, and successfully lead people and organizations, with a focus on motivation, behavioral management, employee development and empowerment, diversity, culture, and performance improvement.
Effective decision making takes a variety of perspectives and information into account, using reliable sources and reasoned approaches in support of an overall strategy. This course investigates business tactics and problem-solving techniques used in long- and short-term planning, organizational governance, innovation and creative disruption, and efficiency improvement. Topics include business model analysis and design, resource allocation, quality enhancement, contingency planning, and entrepreneurship.
Both the on campus and online Bachelor of Science in Business with a Marketing Certificate feature the same courses, and your academic counselor will help you schedule them.
If you are located in Phoenix, this program may be offered as Blended. This means you’ll start at the Phoenix campus to complete your general education courses, and then transition to online learning for your core program courses.
When you earn your Bachelor of Science in Business with a Marketing Certificate you’ll be equipped with a concrete set of skills you can apply on the job.
You’ll learn how to:
This BSB can prepare you to be a:
According to the Bureau of Labor Statistics, job growth for management occupations is projected to be faster than average between 2021 and 2031.
BLS projections are not specific to University of Phoenix students or graduates.
Get career coaching, resumé building and interview prep, for life. While outside career advising can cost over $200 an hour, at University of Phoenix it’s built right into your degree at no added cost.
You’ll have a team of advisors invested in your success from day one — dedicated to helping you build your confidence and a personalized career plan you can stick with.
We're a university built for the busy. Build your resumé, prepare for an interview and plan your career — whenever it fits your life, day or night.
Through virtual job fairs and networking with the alumni community, we've made it easy to tap into the experience and connections of your peers and colleagues at the University.
Lock in the peace of mind that comes with fixed, affordable tuition. You’ll enjoy one flat rate from the moment you enroll until the day you graduate from your program. That’s your Tuition Guarantee.
Credit transfer made easy
Graduate faster by transferring in prior eligible credits from another accredited institution.
Earn your degree without starting from scratch. Have previous relevant work and life experience evaluated for potential credit.
Your prior credits can cover up to 75% of your bachelor’s degree to help you graduate in as little as a year.
Our enrollment representatives provide personal support while you make an informed choice about going back to school. Reach us by phone at 844-937-8679 or chat with us 7 days a week.
Work toward your degree without giving up what matters most. Start your degree year-round and take one class at a time.
Enroll in online classes and attend class whenever it fits your life, day or night.
You have a support team available up to 20 hours a day, 5 days a week. And our academic counselors, who are with you every step of the way, have earned a 5-star rating from 90% of our surveyed students.
 Transactional Survey, August 2021-22 (18,645 respondents)
Our BSB has been reaffirmed for accreditation until 2027 by the Accreditation Council for Business Schools and Programs (ACBSP), ensuring the quality of your education.
What does that mean in real life? ACBSP-accredited business programs are committed to quality standards. The quality of the program is regularly benchmarked against specific criteria that prepare students for the business industry. Accreditation occurs on a 10-year cycle with regular quality reviews.
View the completion and first-year persistence rates for the University of Phoenix ACBSP-accredited business and accounting programs.
A marketing certificate offers 18 total credit hours and 6 core courses focused on marketing. A Bachelor of Science in Business with a Marketing Certificate provides a broader scope of knowledge and skills that can strengthen your professional contribution to an organization that goes beyond marketing.
A Bachelor of Science in Business degree with a Marketing Certificate explores a dynamic range of business topics including business data analytics, inclusive leadership, ethical and legal topics in business, finance, and more.
The program also includes soft skills that align with what many employers want such as communications, critical thinking and teamwork and collaboration.
Certificates provide specialization that can help prepare you for a preferred career path in business. You can add additional certificates as part of your degree elective requirement to include more specialized knowledge to enhance your business education. Explore up to 16 business certificate programs online.
The marketing certificate is an undergraduate program. However, with completion of a Bachelor of Science in Business with a Marketing Certificate you can advance to graduate-level business degrees including:
Master of Business Administration
Master of Management
Post-graduate programs in business include:
Doctor of Business Administration
Doctor of Management
You can also pursue post-graduate business certificates including:
Post Master’s Certificate in Business Administration
Post Master’s Certificate in Organizational Leadership and Decision-making
A marketing certificate offers 18 total credit hours and 6 core courses focused on marketing. For an additional 102 credits you can complete a Bachelor of Science in Business with a Marketing Certificate degree. With a bachelor’s degree you receive a broader scope of business knowledge and skills that can enhance your professional education beyond a marketing certificate.
*While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative.
Bureau of Labor Statistics (BLS) projections are not specific to University of Phoenix students or graduates.